Written by Liz Rogers
A recent survey compiled by Flurry Analytics provides research on the booming adoption of iOS and Android smart devices. Their research shows that the adoption of these smart devices surpasses any consumer technology in history. In fact, compared to the PC revolution of the 1980s, the smart device adoption is ten times faster; it’s also two times faster than the Internet boom of the 1990s and three times faster than that of the recent social network adoption. Flurry Analytics found that the expansion of this new technology only continues to grow, reaching beyond markets such as North America and Western Europe. Flurry estimates that over 640 million iOS and Android devices were used during July 2012. Coinciding with smart device installation is the distribution of app usage.The chart on the right shows which countries make up the world’s largest app markets. 
For now the United States and China control the top two spots for active smart phone users, but Flurry calculates that while the U.S. grew by 30 million devices annually, China grew by more than 100 million active devices during the same period. China may overtake the U.S. as the largest number of active device users by as early as December 2012. The chart on the right displays the growth in active devices per country between July 2011 and July 2012. The team of Parallel 6 was pleased to learn about the growing trend toward active devices and it’s impact on the mobile app market. Our Captive Reach platform allows it’s users to capture and analyze competitive, consumer, social and geographic insights that help its users optimize and increase its market basket. Parallel 6 is excited about the future of mobile app development and its influence on advertising, marketing and social media. To learn more about Parallel 6's Captive Reach, click here.
